I want to be on page one, I have a new website and I want to be top of Google in 2-6 weeks, I have limited budget, what can you do for £75 per month?
SEO is not a black art, but managing clients expectations can sometimes make it seem that it is.
When appraoched by a new client it can be tempting to tell them everthing they want to hear, yes we can do that, that time scale should be ok? The fact is the key tool in SEO is time, time to research the market, the keywords, competitors and evaluate the clients website. There are various tools to help speed up the process but most SEO is done by hand in real time. Time again becomes key when you wait for the results to see if your investment is paying off.
Obviously a new domain with few links and no history is going to struggle and this is why SEO should be part of your bigger marketing plan.
Even for a large established site that needs optimising for search, writing new page copy, adding new content, keywords and links are not going to happen over weekend or a couple of weeks.
The Key tool is agaqin is time, think of your visitors, by all means look at your rankings but keep your eye on what you do, add new content in a natural way, do not keep changing tags every week to see what difference it may or may not make. When we plant in our garden we do not dig it up everyday to see how fast its growing.
Going back to the start of this post, I want to be on page one. This can happen, but be realistic on the phrase you choose, do not obsess on your competitors, focus on your strenghts. As regards costs, you can spend £500 + on a newpaper of magazine Ad and have no proof of effectiveness. But remember you SEO company is doing their reaserch in real time so 'What can you do for £75? The answer is not a lot.